Digital Marketing Tools Specialist in Detroit, MI at The Bartech Group

Date Posted: 4/25/2021

Job Snapshot

  • Employee Type:
  • Location:
    Detroit, MI
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
  • Job ID:

Job Description

Job #:  206123

Job Description

If you are an experienced Digital Marketing Tools Specialist looking for a position with a leading company, Bartech can help! We are a leading staffing firm and our clients include some over the nation’s biggest companies. Our client has a need for a Digital Marketing Tools Specialist. This is a contract position; however it is not uncommon for assignments to transition into permanent positions with our client companies. If you have the background we are looking for, and you are interested in an opportunity to get your foot in the door with leading company, we want to talk with you!

Applicant must be eligible to work in the US for immediate opening.  For this opportunity, the successful candidate will be directly employed by Bartech Staffing as a W2 employee while providing services to our end client.

Digital Marketing Tools Specialist        

Job Responsibilities                                              

Your specific duties as a Digital Marketing Tools Specialist will include:       

  • The Digital Marketing Tools Enablement Specialist will be responsible for guiding business and technical stakeholders to make the most impactful use of the digital marketing tools under ownership of the Performance-Driven Marketing team.
  • Lead the enablement and integration of digital marketing tools supporting SRMT Platform capabilities.
  • Facilitate all tagging, deployments, integrations, data collection and activation activities, and assist team members on industry best practices.
  • Align closely with the privacy SMEs to guide the roadmap towards the long-term vision within GM’s privacy guidelines.
  • Collaborate with tool enablement teams to design, implement, and integrate the tools, capabilities, and processes to meet the business vision.
  • Consult on the operational team’s processes as new business/technology capabilities are rolled out to ensure smooth transition and evolution.
  • Liaise with GM IT teams, business operational teams, and business stakeholders as needed, acting as a technical translator for these groups as source of knowledge for the technology requirement, enablement roadmap, and overall capabilities.
  • Create and maintain a series of digital marketing tools implementation standards across multiple products.
  • Contribute to GM’s digital marketing strategies based on industry best practices.
  • Provide strategic guidance and direction for maximizing GM’s digital marketing effectiveness.
  • Use the latest best practice learning from the industry to help ensure that marketing campaigns and solutions are fully integrated and fine-tuned via data driven insights

Digital Marketing Tools Specialist

Job Requirements

As a Digital Marketing Tools Specialist you must represent our company well by being responsible, punctual and motivated to go above and beyond the call of duty. You must also be highly detail-oriented and organized with excellent analytic and problem-solving abilities. It is also important that you display excellent verbal and written communication and interpersonal skills.

  • 5+ years of experience managing and implementing custom web analytics solutions such as Adobe Analytics or Google Analytics, data management platforms such as Adobe Audience Manager or Turn, A/B testing and personalization tools such as Adobe Target, survey tools such as iPerceptions, session replay technology like Decibel and tag management solution such as Adobe Launch
  • Align business roadmap phases to executable use cases
  • Excellent problem-solving skills, with a demonstrated ability to identify issues, solve them quickly and well, know when to rely on internal resources to assist, and identify needs for escalations
  • Knowledge of current digital marketing trends and best practices on topics such as personalization, omnichannel marketing, mobile, data driven optimization of experiences, browser cookies and 1st party data
  • Must be curious to discover, understand and make decisions/recommendations based on best practices supporting digital marketing technical solutions
  • Outstanding communication skills with the ability to clearly present technical digital solution, context, and implications to GM business stakeholders
  • Ability to lead multiple projects/priorities across multiple disciplines (Business, IT, and external partners) and navigate through large enterprise’s business pressures
  • Confronting contention and helping team members to overcome priority and resource contention to ensure achievement of defined goals
  • Bachelor’s degree in advertising, media, marketing, IT, or computer science is preferred.
  • 5+ years of Digital expertise, including Online/Mobile/Content/e-Commerce marketing, digital media, CRM, UX, Web Analytics, Optimization, Personalization, tag management, etc.
  • Familiarity with HTML, JavaScript, CSS, browser cookies
  • Exposure to web diagnostic tools like Fiddler2, ObservePoint, Firebug, or Adobe Debugger

Digital Marketing Tools Specialist


As a Digital Marketing Tools Specialist with Bartech, you will be working through an established and respected staffing organization with over 40 years of serving as a trusted partner to our client companies. We are dedicated to providing our talent with personal, responsive attention, and will assign an employee care representative to answer any questions or concerns that you might have. Depending upon the client, the assignment and your performance, you can find potential opportunities for direct employment. Your hard work and professional dedication will be rewarded with competitive compensation, including benefits.

Available benefits for Digital Marketing Tools Specialist Position may include (but are not limited to):

  • Exceptional medical, dental, and vision
  • 401(k)

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